How Entrepreneurs think

http://www.inc.com/magazine/20110201/how-great-entrepreneurs-think.html

Think like an Iron Chef, don't believe predictions, don't believe or use marketing research, use effectual reasoning, make sure you have one real customer, sweat competitors later, and pivot quickly.

In praise of a handshake

http://danariely.com/2011/02/20/in-praise-of-the-handshake/

The pros and cons of doing business with a hand shake.